JOICO Defy Damage Protective Shampoo 300 ml

Description

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. 80% less breakage. 5X stronger hair. Free of SLS/SLES Sulfates. Key Ingredients: SMARTRELEASE TECHNOLOGY -One-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients: Rosehip Oil, Arginine, and Keratin – to help repair, strengthen, and protect hair from the cumulative effects of daily styling. PROTECTIVE LIPID -The exact kind found in healthy hair – acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. MORINGA SEED OIL -A rich source of antioxidants, Vitamins A and E, Zinc, and Silica – all fundamental to creating healthy, strong, damage-resistant hair – helps to boost shine and softness. ARGININE -A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.